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Louis C.K. and the Direct-to-Fans Model

Posted by: leelefever on December 15, 2011- 11:50am

Categories: business, comedy, Direct-to-Fans, fans, media, strategy

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  Recently comedian Louis C.K. has made a lot of news by offering his most recent comedy special for $5 via his website. That doesn’t sound amazingly disruptive in itself, but if you dive a little deeper, you’ll see that it's an experiment that shines a light on the future of media.   Let’s look at the normal process.  A creative person creates something amazing; it could be a video, a album, artwork, whatever.  They often work, under contract, with media companies to sell it. This gives them... Continue Reading