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Tired of Explaining Your Startup and Failing? Here's How to Fix That (GeekWire Guest Post)

Posted by: leelefever on November 28, 2012- 8:26am
Categories: Article, Explanation, Explanation problem, geekwire, guest post
In The Art of Explanation, I tell a story that put me on the path to writing the book. I was at a small tech conference and a CEO was asked "What is RSS?" His response was "RSS is an XML-based content syndication format". Yikes. That answer was the first time I saw a problem that plagues the technology and startup world. We call it an "exaplanation problem" - and a lots of great products and services have it.
In a guest post at GeekWire, I tell a story about a startup founder who learns to... Continue Reading
Explaining Animated GIFs - Or Not

Posted by: leelefever on November 14, 2012- 10:12am
Categories: Art of Explanation, Explanation problem, GIFs, technology
The word "GIF" is in the news recently thanks to being named the Oxford American Dictionary's word of the year. Today I saw a video that's part of the PBS series Off Book, which explores the history and usage of the animated GIF.
The video is included below, but before we get to that, I want to point out an explanation problem. At about 30 seconds into the video, Patrick Davidson of MemeFactory appears to answer the question "What is an animated GIF?"
Here's how he did that:
An animated gif... Continue Reading
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