This Scientific American article describes their elegant experiment to see how people react when something “feels??? difficult. They presented two different groups of college students with printed instructions for a regular exercise routine. While the wording was the same in both sets of instructions, one group received instructions printed in a hard-to-read Brush font (a font that looks like brush strokes) while the other group received instructions printed in good ol’... Continue Reading
Explainist (yay! they're back) has a new post about Explanatory Filenames and how to think about the person on the other end. Quote:
But think about the guy on the other end who receives proposals from 10
different candidates on the deadline day, all with the same filename.
The first thing he has to do is rename each of them. If you’re thinking
about your audience, you’d save the proposal with your company’s name
in the filename — e.g. TomCo-Annihilatrix_Proposal.pdf.
I think the key point... Continue Reading