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People often ask how our presentation quality videos are used in professional and educational settings. From talking to educators and influencers, we've learned that our videos are often used to introduce a subject - to get everyone on the same page at the beginning of a class, workshop, etc. Recently, as part of our planning for 2009, we came up with a model that helps tell this story. We call it the A-to-Z Scale.
The scale represents the path to learning a subject. On the left side are... Continue Reading
I'm a big believer that every business needs to understand exactly what business they are in - and for us, this has been a journey. I'm confident, through months of discussion and testing, that we've defined this direction for Common Craft. Here is what we learned:
I started Common Craft in 2003 to do consulting. It was just me and I provided consulting services. Once we started making videos, we were hired to make custom videos. Again, we were a services business. In the summer of 2007,... Continue Reading
In a word: Education.
Our goal in 2009 is to make explanatory videos that have a positive impact. To get there, we plan to focus of video subjects that are educational in nature and help address some of the big problems we face.
We plan to introduce new series of videos that diverge from our Web roots and cover subjects that we believe need to be covered. You'll see the first of these starting very soon and continuing into February. We're starting with the basics - big ideas that will be... Continue Reading
This is coming a bit late, but The Common Craft Show has been nominated for an Eddie - An Edublog Award in the category of Best Educational Use of Video/Visual. The polls close tomorrow - we're hoping for a late-breaking victory. Thanks!
Update: Thanks so much everyone. We came in second, which makes us proud. You can view the results by clicking "view result" on the poll. It wasn't even close really, Steve Spangler's Blog, which focuses on science education, got the lion's share of... Continue Reading
TeacherTube: An Educator's Workaround for Online Video

Posted by: leelefever on December 6, 2007- 4:00pm
Categories: education, interview, socialmedia, video, videohosts, youtube
It's easy to assume that YouTube and similar hosts are open to everyone but it's not the case for a lot of professionals. We hear from people almost every day that need a way to access our videos off the web because their organizatio/school restricts access to websites like YouTube.
We recently became aware of TeacherTube, which is a video sharing site that has become a workaround for educators who can't access YouTube videos on the web. Many schools may block YouTube, but allow access to... Continue Reading
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