All posts for “case study”

Dropbox: A Case Study in Explanation

Posted by: leelefever on June 10, 2013- 11:01am

Categories: Art of Explanation, case study, dropbox, marketing, technology

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Dropbox, with 100+ million users, has become a case study in startup success. But before that success they had a big problem to overcome, one that seems to plague startups everywhere. How they solved it and what that has meant to their company provides a look at the future of business communication and how to engage and turn website visitors into customers.     A New Kind of Problem   Companies are problem-solving machines. Whole teams and departments exist to solve engineering problems, design... Continue Reading