All posts for “1/29”

Video Explanations by 1/29 Explainers

Posted by: leelefever on October 4, 2011- 2:39pm

Categories: 1/29, Explainer Network, Explanation, marketing, video

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From time-to-time we like to show off the work of a member of our Explainer Network of video producers.  The videos below are by 1/29 Explainers in Oakland CA.  This first example on Next Gen Web Security from McAfee is a classic story-driven narrative.  It works well as an explanation by telling a story through the experiences of a character that is likely to connect with the target audience, in this case, IT managers.  It plays on the loss of control that IT managers feel (the pain) and shows... Continue Reading

1/29 Explainers Video: What is Geocaching?

Posted by: leelefever on March 30, 2010- 5:00pm

Categories: 1/29, Explainer Network, Explanation, geocaching, video

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1/29 Explainers, members of our Explainer Network of video producers, recently released a couple of great videos that highlight their work. Nick and the folks at 1/29 have serious video chops and have been putting them to good use in short, animated videos like the ones below. What is Geocaching? (produced for GoGeocaching- currently has nearly 90k views in two weeks!) Atlassian also hired 1/29 to create this fun video about JIRA Studios which integrates with Google Apps. Like all members... Continue Reading