What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Behind the Scenes: Making Cut-Outs

Things are abuzz at Common Craft these days.  The book is coming out very soon and we're working on new tools and services that will help you become an explanation specialist.

For example, we will soon be offering Common Craft members a library of over 500 colored "cut-outs" just like the ones in our videos.  These high quality image files can be downloaded and used in presentations or in making Common Craft Style videos. Yay!

Of course, creating a library of cut-outs requires some strategy.  For example, people are a big element in explanations and we saw the potential to provide a set of cut-outs with men and women wearing consistent colors.  This way, an explanation can use a consistent character, in many different forms, throughout a storyline.  To acheive this, we needed to color and scan a lot of images. Here's an example.

We also want to provide a solid set of objects and shapes.  We've been using digital images for years and have our own library of Common Craft art, but most needed some color (we cut and color the cut-outs just before shooting).  For this new library, we're coloring and digitizing almost every image, by hand. Here's a sample of some freshly colored images.

While we'll start with 500+ images, we plan to consistently add more cut-outs to the library and even do seasonal and topic-based themes.  We have some zombie cut-outs around here somewhere.

I'll be talking more about this new kind of membership soon.  For now, I have to get back to coloring.

Question for the comments: What kinds of cut-outs would be most useful to you?