What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Congrats to the Olympic Blog Vendors

My friends a few miles north in Vancouver Canada have been approved as vendors of weblog services for the 2010 Vancouver Olympics. This means they can bid on contracts that could enable them to build blogs for the teams, coaches, fans, etc. Very cool- and nice to know the Olympics folks are thinking ahead.

Congrats to...

Boris, Kris, Roland, and all the folks at Bryght

Will Pate and Good Basic

Darren Barefoot and Capulet Communications

... and all their partners...

Of course, Kris already has a head start on the Olympics blog coverage.

Good on ya folks!