Article: Blogs Bubble into Business

Blogs Bubble Into Business - Computerworld

As the creative alliteration in the title suggests, this article talks a little more about how and why weblogs are becoming an important tool inside businesses.

I liked a description from Anil Dash:

"You can do things like start one weblog for each project and have it run its course," Dash says. "As the project continues along, everybody can do status updates and be able to link to every other relevant resource, whether it's on the Web or in a Word document or in a proprietary company database. So for internal use, you have a lot of flexibility, and it respects the firewalls and the other boundaries you've already put in place."

I thought this quote from Jim Carroll was a perfect example of using a weblog to serve a customer community:

"The example I use is Harley-Davidson building a blog for its customers to keep up to date on all the cool stuff that's happening with Harley, because people are religious about their Harleys. But I don't think the marketing world has figured it out yet."

Via: Many-to-Many