What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

10 reasons why RSS is not ready for prime time

Dylan Greene dot com - 10 reasons why RSS is not ready for prime time

While I'm a fan of RSS, and think it has a bright future- I agree with Dylan on most of his points- it has a way to go before being ready for prime time.

One of his points is that RSS feeds only send the first few sentences of a post. This is a setting that can easily be managed by the blogger and I wish more people would change it so that readers see whole posts in RSS- not excerpts. Here's how, using Movable Type.