What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

My Intentions for This Weblog

I was inspired by a recent post at Plasticbag.org titled “My obligation to you�?. It was a bit of a rant about how the site is his to do with what he pleases (apparently people have been telling him what to write). It inspired me think about how I intend to use this weblog...

This weblog is the voice of me as a professional. Being a professional, I have a niche and this weblog is related directly to that niche- it represents the thoughts, ideas and observations that make up what I know about my profession. I don’t claim to know it all and I will likely be wrong or misinformed from time-to-time. I am a person and I will make mistakes- I just hope that readers will help me learn when I am wrong or inconsistent.

This weblog will be a resource for people that are interested in discovering, implementing and managing online communication tools. You won’t find a lot of information about my dog, a new restaurant in Seattle or rants about my personal life. This site is focused on my profession- it is my way of providing information for professionals like me. If you want to know about me personally, go to leelefever.com.

This weblog will be a networking resource for me and its readers. I want visitors to leave comments and send emails. I want discussions to occur regarding what I post. I want visitors to get to know one-another through these discussions.

This weblog will be written in the language of a lay person. I feel strongly that a key to my success is being able to relate technology and technical concepts to people that are not educated or well-versed in technology. I think that the language of technology is very much focused on technologists. My goal is to make communication technology easy to understand for people like my Mom.

This weblog will be a repository for my thoughts, opinions and knowledge. I will not hoard what I know and I will try to remain as unbiased as possible in what I write. Of course, I am motivated to promote my services and any reader of this site should be aware that one of my goals is to generate business for Common Craft.

Lastly, my overall and far-reaching goal with this weblog is to increase the understanding and acceptance of the Internet as a communication tool. There is a world of people and organizations that are looking for ways to use the Internet to work and communicate better and I want this site to help them see new opportunities.