What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

All Common Craft Videos - Now Unbranded

Now more than ever, we see our membership service and video library as a utility, something professionals use to do their jobs more effectively.  And we’re always looking for ways to improve that experience. That’s why, based on member feedback, we’ve made changes to nearly every video in the library. 

What Changed?
 
Common Craft videos are now “unbranded”, meaning that they no longer display Common Craft logos, titles, or the tagline “Explained by Common Craft” in the videos, aside from a small copyright endnote. 
 
Why?
 
Our videos are used in classrooms, on organization websites and inside companies.  In these situations, the content is what matters - the explanations. By removing the branding, we can provide videos that focus more tightly on the educational content and the needs of our members.
 
What Now?
 
If you’re curious, watch any video in our library to see the new versions (with a watermark that goes away with membership). Please note: the non-English versions of the videos remain the branded versions.