What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

43 Things Wins a Webby

This is a great big shout out to the Robot Co-op for their Webby in the Social Networking category. The great guys/robots with big brains who created 43 Things deserve it and and I say more power to 'em. It blows my mind to think that just 4.5 months ago there were 139 people doing 411 things. Now, it's 21,500 doing nearly 83,000 things. Go Robots Go!