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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

13 Points to Consider in Creating Online Surveys

How to Effectively Conduct an Online Survey

Good stuff from Marketing Profs...

First and foremost, you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you can’t, you are better off looking at other means of gathering data, like focus groups and other qualitative methods. Online surveys tend to focus more on quantitative data collection.

Via: MarketingWonk.com formerly Up2Speed (amuzing story about why here.)