How to Effectively Conduct an Online Survey
Good stuff from Marketing Profs...
First and foremost, you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you can’t, you are better off looking at other means of gathering data, like focus groups and other qualitative methods. Online surveys tend to focus more on quantitative data collection.
Via: MarketingWonk.com formerly Up2Speed (amuzing story about why here.)